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Career In ADVERTISING

Advertising involves conveying a message to an audience through various media, including newspapers, magazines, radio, television, and public hoardings. Every market product needs advertising to create consumer awareness. Advertising highlights the features of household goods (like TVs, refrigerators, cooking oil, soap) or services (such as airlines, insurance). A compelling advertising campaign can popularize a product or service, boosting sales and forming the foundation of marketing.

Advertising offers career opportunities on both the executive and creative sides. The executive department focuses on client servicing, media planning, and market research, while the creative department includes copywriters, visualizers, scriptwriters, storyboard artists, and typographers.

Personality Traits:

  1. Good observation skills
  2. Insight into people’s psyche
  3. Creative visual imagination
  4. Patience and perseverance

Courses/Training:

Formal qualifications aren’t necessary to succeed in advertising; talent in understanding public perception and preferences is key. However, training is available for both executive and creative departments.

Executive Department:

  • Students learn marketing, media planning, graphics, and group campaigns.
  • Requirements: Graduation in any discipline with a flair for writing, a diploma or degree in Mass Communication/Advertising/Social Communication, or an MBA with a specialization in marketing.

Creative Department:

  • Bachelor of Fine Arts (BFA) after +2, with a duration of four to five years.
  • National Institute of Design in Ahmedabad offers a School Leaver’s Professional Education Programme (SLPEP).

Prospects:

With market growth and increasing consumer goods, advertising remains vital. Well-known agencies have openings for copywriters, editors, visualizers, and musicians. One can also start their own advertising agency.

Institutions:

  1. Indian Institute of Mass Communication, New Delhi and Dhenkanal, Orissa
  2. Xavier’s Institute of Communication, Mumbai
  3. Mudra Institute of Communication, Ahmedabad
  4. Jamnalal Bajaj Institute of Management, Mumbai
  5. Mass Communication Research Centre, Jamia Millia Islamia, New Delhi